BPA Visual Design
BPA Visual Design Competition
Your team has been hired to design promotional components for a local farmers market, Rustic Roots – Nature’s Charm, Crafted with Care. The team must create a logo for the farmers market and at least three (3) additional items. Other items could include a roadside sign/banner, postcard, T-shirt, swag, reusable bag, social media ads for Facebook, Instagram, and TikTok, etc. In addition to the logo, include the following information on the three (3) items:
- Location: Alligator Lake, Downtown Orlando, FL
- Dates: April – October on Saturdays
- Operating Hours: 7 a.m. – 1:30 p.m.
Our Team
Azavia Cherry
Main Illustrator
Elliott Garvin
Typogropher and Illustrator
Isabel Cárdenas Orozco
Task Manager and Illustrator
Process
Concept Sketches
Color Palettes
Iteration
Initial Logo Design
This was our team’s first attempt at the logo. We determined that an Alligator Mascot named Arlo would be fitting for the location of the Farmer’s Market. However, the instructions were not clear and this logo design was scraped. The color palette stayed the same.
Mascot Iteration
Arlo the Alligator’s final design.
Rustic Roots Logo
Finalized Design
Logo Variants
Shown are all variations of our final logo used for our different pieces of merchandise.
Merchandise
Mug, Tote-bag, T-shirt
Roadside Banner
Postcard
Coloring Book
Sticker Sheet
