The “Sun Pack” was a class project where I had to create a brand, logo, and advertisement. I was given the word “Backpack” and came up with this brand. A backpack that changes color in the sun. Here, you can see the sketch, first, and final version of the logo.
This was the mood board for Sun Packs. I took inspiration from these images, typography, and colors for my brand.
These are stickers. On the left is what they would look like indoors, the right side is what they would look like in the sun. I made multiple variations of colors to choose from.