{"id":216,"date":"2026-10-11T00:03:02","date_gmt":"2026-10-11T00:03:02","guid":{"rendered":"https:\/\/danforthportfolios.com\/lt1133298\/?page_id=216"},"modified":"2026-10-16T23:27:11","modified_gmt":"2026-10-16T23:27:11","slug":"skills-showcase","status":"publish","type":"page","link":"https:\/\/danforthportfolios.com\/lt1133298\/skills-showcase\/","title":{"rendered":"Skills Showcase"},"content":{"rendered":"\n

My project was to create a branding for a small dessert shop that stays open late. Within this I created the logo, company mission, business card, a company product, billboard, and media post. I had 30 hours to complete this.<\/p>\n\n\n\n

In this project I utilized and grew my skills to take an idea and build it up into a project, my ability to keep designs cohesive, and my photoshop skills. <\/p>\n\n\n\n

Step 1. Mood Board<\/h2>\n\n\n\n
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I created this mood board to keep a directory of the company. Moon and dark lighting was a big part of the company look I wanted. Then I gathered different treat symbols that I wanted to use to show that it’s a dessert shop. My color scheme is is focused on light purple and black, with my secondary colors are dark purple, dark blue, and light blue. <\/p>\n\n\n\n

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Step 2. Logo<\/h2>\n\n\n\n

The next step was to great the logo. The company name is MidNight Goodies, I wanted to give it a nigh time spooky feel and add the desserts and coffee under to show what kind of shop it was. I wanted a moon as the logo and have the moon be the main company color so I came up with multiple ideas and ended with the 4th one. <\/p>\n\n\n\n

Option 1. <\/strong> Option 2.<\/strong> <\/p>\n\n\n\n

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My first idea was a full moon. I played around My second idea was a half moon and I liked the the text in different areas and liked this the most. it more! <\/p>\n\n\n\n

Option 3. Option 4. Final option <\/strong><\/p>\n\n\n\n

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I liked this placement of the moon and text a lot With this one i fixed the problem with the text more. But the black text blended into the moon. text blending in by making the background And I didn’t want to switch the color of the moon. black which made it more night feeling and I also wanted to make it more of a darker feel. changed the text to white. <\/p>\n\n\n\n

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Step 3. Company Misson<\/h2>\n\n\n\n

The company mission is the company as a whole. What the company is, who the targeted audience is, and the companies identity as a whole. It speaks for itself!<\/p>\n\n\n\n

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My goal was to attract the audience the company wanted, which is teens and young adults. <\/p>\n\n\n\n

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Step 4. Business Card<\/h2>\n\n\n\n

I then create a business card. My goal was to keep it simple and cohesive with the rest of the branding but add something cute.<\/p>\n\n\n\n

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I have my logo nice and big with our slogan on the side “Join us for Moonlit Fellowship. I have our times as well. Then I added our little treats symbols to show what we are about more. <\/p>\n<\/div>\n\n\n\n

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It’s A business card so I have my name and who I am to the company, then a “Fake” phone number, email, and location.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Step 5. Billboard<\/h1>\n\n\n\n

I created a bill board mock up to advertise the company. I wanted it to be similar to the business card. And created a nice simple billboard.<\/p>\n\n\n\n

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I have our logo big and clear with our slogan but added our desert categories. And then our little sweats symbols.<\/p>\n\n\n\n

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Step 6. Company Product<\/h1>\n\n\n\n

I needed to create a product for our company, and what better fitting then a cute coffee mug! Once again I kept it simple and stuck with our logo and our sweats symbols. <\/p>\n\n\n\n

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Step 7. Media Post<\/h1>\n\n\n\n

My last prompt of the project was to create a media post for the business. <\/p>\n\n\n\n

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My media post was to promote our seasonal flavors! I wanted it to feel very fall and have the message very clear.<\/p>\n","protected":false},"excerpt":{"rendered":"

My project was to create a branding for a small dessert shop that stays open late. Within this I created the logo, company mission, business card, a company product, billboard, and media post. I had 30 hours to complete this. In this project I utilized and grew my skills to take an idea and build<\/p>\n","protected":false},"author":182,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"solace_meta_sidebar":"","solace_meta_container":"","solace_meta_enable_content_width":"","solace_meta_content_width":0,"solace_meta_title_alignment":"","solace_meta_author_avatar":"","solace_post_elements_order":"","solace_meta_disable_header":"","solace_meta_disable_footer":"","solace_meta_disable_title":"","footnotes":""},"class_list":["post-216","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/pages\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":5,"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/pages\/216\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/pages\/216\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/danforthportfolios.com\/lt1133298\/wp-json\/wp\/v2\/media?parent=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}