Target Audience and Demographics
The target market I have for this product are children. Considerations I’m putting into this product is affordability, I want to convey it as a high quality product but also make it accessible to everyone and not just to those who can afford it. I want to make it appealing, I want to make it clear that the product is for younger ages and not just adults.
The Problem
The company has been having issues reaching and appealing to younger customers. They’ve been too concerned with only having adult customers. They hired me to recreate their logo and overall brand to show that consumers under 18 to see its appeal. It’s to mainly get “clicks”, good word of mouth, be eye catching, and generate merch ideas.
Billboard, Socials, and Products Oh My!
Socials
Instagram!
Merch!!
Business Card
TIMELINE, RESOURCES, AND CHALLENGES
I had 10 school days (30 hours) to accomplish it. The resources I used to complete this project were unsplash, Google Images (Creative Commons), Adobe Photoshop, and ChatGTP. Challenges I faced was embarking on something that was new to me, having feelings of second guessing myself, and doubt. I overcame them but re-reading the instructions multiple times, listening to praise and worship music, watching Rocky clips, and utilizing my breaks.